WHO WE ARE
We are a Proudly South African homeware brand established in 1990. We strive to be your most loved Value Champion in homeware with the purpose of giving our customers a home they can be proud of, on a budget they can afford.
WHAT WE OFFER
A private-label assortment covering all homeware categories with a dominance in home textiles across a broad spectrum of colours.
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STORES
OUR CUSTOMER
We appeal to low- to middle-income customers aged 25 upwards, who are family focused and responsible. Our positioning is centred on price value with appropriate levels of fashion.
OUR DIVISIONS
5 278Â stores across 10 divisions
