Who We Are
We strive to be your most loved Value Champion in homeware, keeping our customer at the heart of everything we do allowing our customers to create the home they love and are proud of, on a budget they can afford.
Customer Positioning
Middle income, family focused and responsible consumers, looking to co-ordinate their homes tastefully and responsibly. Fashion followers who shop for price and exceptional value.
Product Offering
Affordable home textile and decor products for the bedroom, living room, bathroom, kitchen and dining room.
Stores
Follow Us
Who We Are
We strive to be your most loved Value Champion in homeware, keeping our customer at the heart of everything we do allowing our customers to create the home they love and are proud of, on a budget they can afford.
Customer Positioning
Middle income, family focused and responsible consumers, looking to co-ordinate their homes tastefully and responsibly. Fashion followers who shop for price and exceptional value.
Product Offering
Affordable home textile and decor products for the bedroom, living room, bathroom, kitchen and dining room.
Stores
Follow Us
Who We Are
We strive to be your most loved Value Champion in homeware, keeping our customer at the heart of everything we do allowing our customers to create the home they love and are proud of, on a budget they can afford.
Customer Positioning
Middle income, family focused and responsible consumers, looking to co-ordinate their homes tastefully and responsibly. Fashion followers who shop for price and exceptional value.
Product Offering
Affordable home textile and decor products for the bedroom, living room, bathroom, kitchen and dining room.
Follow Us
Our Divisions
