Who We Are
We are a Proudly South African homeware brand established in 1990. We strive to be your most loved Value Champion in homeware with the purpose of giving our customers a home they can be proud of, on a budget they can afford.
Customer Positioning
We appeal to low- to middle-income customers aged 25 upwards, who are family focused and responsible. Our positioning is centred on price value with appropriate levels of fashion.
Product Offering
A private-label assortment covering all homeware categories with a dominance in home textiles across a broad spectrum of colours.
Stores
Follow Us
Who We Are
We are a Proudly South African homeware brand established in 1990. We strive to be your most loved Value Champion in homeware with the purpose of giving our customers a home they can be proud of, on a budget they can afford.
Customer Positioning
We appeal to low- to middle-income customers aged 25 upwards, who are family focused and responsible. Our positioning is centred on price value with appropriate levels of fashion.
Product Offering
A private-label assortment covering all homeware categories with a dominance in home textiles across a broad spectrum of colours.
Stores
Follow Us
Who We Are
We are a Proudly South African homeware brand established in 1990. We strive to be your most loved Value Champion in homeware with the purpose of giving our customers a home they can be proud of, on a budget they can afford.
Customer Positioning
Middle income, family focused and responsible consumers, looking to co-ordinate their homes tastefully and responsibly. Fashion followers who shop for price and exceptional value.
Product Offering
Affordable home textile and decor products for the bedroom, living room, bathroom, kitchen and dining room.
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Our Divisions
