Who We Are

We are a cash-based, omni-channel business obsessed with providing fashion-value offerings to our customers. We operate in the apparel, homeware, sportswear, financial services and telecoms segments, operating predominantly in South Africa.

Who We Are

We are a cash-based, omni-channel business obsessed with providing fashion-value offerings to our customers. We operate in the apparel, homeware, sportswear, financial services and telecoms segments, operating predominantly in South Africa.

Retail Sales

R39.4 Billion

Apparel Segment

79.7%

Homeware Segment

16.9%

Financial Services & Telecoms Segment

3.4%

ROE

27.2%

Retail Sales

R39.4 Billion

Apparel Segment

79.7%

Homeware Segment

16.9%

Financial Services & Telecoms Segment

3.4%

ROE

27.2%

Retail Sales

R39.4 Billion

Apparel Segment

79.7%

Homeware Segment

16.9%

Financial Services & Telecoms Segment

3.4%

ROE

27.2%

Where We Are

A truly omni-channel business

Total Stores

3 100

2 836

South Africa

264

Africa

Online
contribution

2.1%

Of total retail sales

Where We Are

A truly omni-channel business

Total Stores

3 030

2 771

South Africa

259

Africa

Online
contribution

2.1%

Of total retail sales

Our Journey

A history of building brands

The first Mr Price store opened in 1985 with the aim of providing customers with superior value. Since then, the group has expanded its offerings through both organic launches and acquisitions represented by nine divisions that cover a wide range of customer segments.

1985

First Mr Price store opens.

1987

Milady’s opened, helping women be and feel comfortable in their skin.

1991

Launch on the Red Cap. A symbol that would become synonymous with differentiated fashion value.

1996

Sheet Street entered the homeware segment bringing value home offerings.

1998

Mr Price Home expanded our homeware offering, making beautiful homes affordable and accessible.

2005

Mr Price Foundation established as an NPO focusing on positively impacting the issues of youth unemployment and access to quality education.

2006

Mr Price Sport began providing Sportswear to the value-minded sports and outdoor enthusiast.

2007

Mr Price Money began providing convenient credit and insurance.

2012

mrp.com opened the door to omni-channel shopping.

2014

Mr Price Mobile expanded our value offering through the introduction of our own network, MVNO.

2015

Mr Price Cellular extended our cellular offerings to include handsets and accessories across all networks.

2021

Yuppiechef and Power Fashion simultaneously broadened our aspirational homeware and price value apparel offerings.

2023

Studio 88 expanded our offering in the apparel aspirational value segment.

2023

Mr Price Kids expanded our offering in the apparel aspirational value segment and evolved Mr Price Baby and Mr Price Kids into a standalone concept.

2025

Mr Price Group celebrates 40 years of bringing fashion-value merchandise to millions of South Africans

Our Competitive Edge

Market leaders in fashion value retail

A business that aims to deliver the wanted item at
great value and a satisfying all round experience

Diverse Portfolio
of Brands

Differentiated
Fashion-Value
Merchandise

A trusted Brand
Since 1985

The Red
Cap Culture

Tried and
Tested Processes

Supply Chain Agility

A Business Model
Fit-For-Purpose

Technology-Enabled
Business

Performance and Returns

The group has held market leading
metrics for an extended period of time

0%
39 year sales CAGR
0%
39 year HEPS CAGR
0%
5 year sales CAGR
0%
5 year average operating margin
0%
5 year average ROE

Performance and Returns

The group has held market leading
metrics for an extended period of time

0%
39 year sales CAGR
0%
39 year HEPS CAGR
0%
5 year sales CAGR
0%
5 year average operating margin
0%
5 year average ROE

Our Sustainability
Journey

The sustainability pillar of the group strategy is centred on the group’s desire to be recognised as a relevant, ethical and sustainable company. The group believes strongly that environmental, social and governance (ESG) factors play a key role in protecting and influencing the other group strategic pillars and that its brand reputation, its ability to attract and retain key talent and investment, and building a sustainable value chain will positively impact the socio-economic landscape.

 

together
we do
good.

Our Sustainability Journey

The sustainability pillar of the group strategy is centred on the group’s desire to be recognised as a relevant, ethical and sustainable company. The group believes strongly that environmental, social and governance (ESG) factors play a key role in protecting and influencing the other group strategic pillars and that its brand reputation, its ability to attract and retain key talent and investment, and building a sustainable value chain will positively impact the socio-economic landscape.

 

together
we do
good.