Who We Are
A kasi brand that provides affordable fashion for the whole family, by sourcing fashion relevant products at market leading prices. We pride ourselves in helping the low-income shopper to look and feel good for less.

Customer Positioning
The value-seeker who wants to remain fashion relevant while being savvy with her cash – she is looking for both affordable quality and unique style for herself and her family.
Product Offering
Power Fashion: clothing, accessories, cosmetics, babywear, schoolwear and footwear.
Power Cell: mobile devices and accessories, value added services including airtime, data, electricity, DStv and bus ticketing at selected stores.
Stores
Who We Are
A kasi brand that provides affordable fashion for the whole family, by sourcing fashion relevant products at market leading prices. We pride ourselves in helping the low-income shopper to look and feel good for less.

Customer Positioning
The value-seeker who wants to remain fashion relevant while being savvy with her cash – she is looking for both affordable quality and unique style for herself and her family.
Product Offering
Power Fashion: clothing, accessories, cosmetics, babywear, schoolwear and footwear.
Power Cell: mobile devices and accessories, value added services including airtime, data, electricity, DStv and bus ticketing at selected stores.
Stores
Who We Are
A kasi brand that provides affordable fashion for the whole family, by sourcing fashion relevant products at market leading prices. We pride ourselves in helping the low-income shopper to look and feel good for less.

Customer Positioning
The value-seeker who wants to remain fashion relevant while being savvy with her cash – she is looking for both affordable quality and unique style for herself and her family.
Product Offering
Power Fashion: clothing, accessories, cosmetics, babywear, schoolwear and footwear.
Power Cell: mobile devices and accessories, value added services including airtime, data, electricity, DStv and bus ticketing at selected stores.