Who We Are
We are passionate about making an active, sport and outdoor lifestyle accessible for all South Africans. Our competitive pricing makes sporting apparel and equipment accessible to and a good fit for the value focused customer.
Customer Positioning
We cater for the mass market, value conscious, sport and outdoor enthusiast with a focus on middle- to upper-income customers of all ages.
Product Offering
Fitness, outdoor and team sports performance and lifestyle products and equipment. The assortment is built primarily on our recognised private label brands and complemented by specific key international brands and licensed products across categories.
Stores
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Who We Are
We are passionate about making an active, sport and outdoor lifestyle possible for all South Africans. Our competitive pricing increases accessibility to a wide range of technical apparel, equipment and athleisure for the budget-conscious consumer.
Customer Positioning
Our customer is the value-minded sports or outdoor enthusiast who is a middle- to upper-income earner. With gear for infants, kids and adults, we aim to serve everyone who’s fit, fun and forever young.
Product Offering
Sporting, outdoor and fitness ranges – all comprising footwear, apparel, equipment and accessories.
Stores
Follow Us
Who We Are
We are passionate about making an active, sport and outdoor lifestyle possible for all South Africans. Our competitive pricing increases accessibility to a wide range of technical apparel, equipment and athleisure for the budget-conscious consumer.
Customer Positioning
Our customer is the value-minded sports or outdoor enthusiast who is a middle- to upper-income earner. With gear for infants, kids and adults, we aim to serve everyone who’s fit, fun and forever young.
Product Offering
Sporting, outdoor and fitness ranges – all comprising footwear, apparel, equipment and accessories.
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Our Divisions
