Retailer lifts earnings, boosts its dividend and expands its store footprint, even as weak disposable income continues to weigh on spending. The group increased total revenue 5.4% to R18.6 billion, while retail sales rose by 5.5%. This outpaced the comparable market’s sales growth of 5.3% for the period from April to September 2025. Although discounting remained widespread in the sector, Mr Price lifted its gross profit margin by 30 basis points to 40%. The group opened 91 new stores during the period, growing its total store base to 3 100 stores. The improvement in headline earnings came despite continued pressure on consumers, which weighed on sales volumes and discretionary purchases.

NKD drives Mr Price’s Q1 sales growth
In its debut on the group’s books, the European retailer contributed to the group’s overall 45% increase in sales for
