Who We Are

We are a price-value fashion retailer, serving the needs of the whole family. Our purpose is to help people feel good about themselves, by delivering low-priced fashion, directly to the people who need it most.

Customer Positioning

Located in the heart of our communities, the Power Fashion team works to deliver a product offering and shopping experience that delights our price-focused customer throughout Southern Africa.

Product Offering

Power Fashion: clothing, accessories, cosmetics, babywear, schoolwear, footwear and underwear.

Power Cell: mobile devices and accessories, value added services including airtime, data, electricity, DStv and bus ticketing.

Stores

Our website

Store Tour

Who We Are

We are a price-value fashion retailer, serving the needs of the whole family. Our purpose is to help people feel good about themselves, by delivering low-priced fashion, directly to the people who need it most.

Customer Positioning

Located in the heart of our communities, the Power Fashion team works to deliver a product offering and shopping experience that delights our price-focused customer throughout Southern Africa.

Product Offering

Power Fashion: clothing, accessories, cosmetics, babywear, schoolwear, footwear and underwear.

Power Cell: mobile devices and accessories, value added services including airtime, data, electricity, DStv and bus ticketing.

Stores

Our website

Store Tour

Who We Are

We are a price-value fashion retailer, serving the needs of the whole family. Our purpose is to help people feel good about themselves, by delivering low-priced fashion, directly to the people who need it most.

Customer Positioning

Located in the heart of our communities, the Power Fashion team works to deliver a product offering and shopping experience that delights our price-focused customer throughout Southern Africa.