Who We Are
We are passionate about making an active, sport and outdoor lifestyle possible for all South Africans. Our competitive pricing increases accessibility to a wide range of technical apparel, equipment and athleisure for the budget-conscious consumer.
Customer Positioning
Our customer is the value-minded sports or outdoor enthusiast who is a middle- to upper-income earner. With gear for infants, kids and adults, we aim to serve everyone who’s fit, fun and forever young.
Product Offering
Sporting, outdoor and fitness ranges – all comprising footwear, apparel, equipment and accessories.
Stores
Who We Are
We are passionate about making an active, sport and outdoor lifestyle possible for all South Africans. Our competitive pricing increases accessibility to a wide range of technical apparel, equipment and athleisure for the budget-conscious consumer.
Customer Positioning
Our customer is the value-minded sports or outdoor enthusiast who is a middle- to upper-income earner. With gear for infants, kids and adults, we aim to serve everyone who’s fit, fun and forever young.
Product Offering
Sporting, outdoor and fitness ranges – all comprising footwear, apparel, equipment and accessories.
Stores
Who We Are
We are passionate about making an active, sport and outdoor lifestyle possible for all South Africans. Our competitive pricing increases accessibility to a wide range of technical apparel, equipment and athleisure for the budget-conscious consumer.
Customer Positioning
Our customer is the value-minded sports or outdoor enthusiast who is a middle- to upper-income earner. With gear for infants, kids and adults, we aim to serve everyone who’s fit, fun and forever young.
Product Offering
Sporting, outdoor and fitness ranges – all comprising footwear, apparel, equipment and accessories.