Who We Are
Our purpose is to make beautiful homes affordable and accessible to all. We aim to inspire our customers with on trend homeware and furniture that is designed to look and feel good. We’re passionate about making life beautiful, and this passion is firmly rooted in our belief that good design shouldn’t cost anything extra.
Customer Positioning
We appeal to a broad spectrum of consumers who are value-minded, aged 21 onwards, who love to express who they are and what is important to them through their homes.
Product Offering
Home textiles, decor, accessories, kitchen, dining, furniture and kids merchandise.
Stores
Who We Are
Our purpose is to make beautiful homes affordable and accessible to all. We aim to inspire our customers with on trend homeware and furniture that is designed to look and feel good. We’re passionate about making life beautiful, and this passion is firmly rooted in our belief that good design shouldn’t cost anything extra.
Our purpose is to make beautiful homes affordable and accessible to all. We aim to inspire our customers with on trend homeware and furniture that is designed to look and feel good. We’re passionate about making life beautiful, and this passion is firmly rooted in our belief that good design shouldn’t cost anything extra.
Customer Positioning
We appeal to a broad spectrum of consumers who are value-minded, aged 21 onwards, who love to express who they are and what is important to them through their homes.
Product Offering
Home textiles, decor, accessories, kitchen, dining, furniture and kids merchandise.
Stores
Who We Are
Our purpose is to make beautiful homes affordable and accessible to all. We aim to inspire our customers with on trend homeware and furniture that is designed to look and feel good. We’re passionate about making life beautiful, and this passion is firmly rooted in our belief that good design shouldn’t cost anything extra.
Our purpose is to make beautiful homes affordable and accessible to all. We aim to inspire our customers with on trend homeware and furniture that is designed to look and feel good. We’re passionate about making life beautiful, and this passion is firmly rooted in our belief that good design shouldn’t cost anything extra.
Customer Positioning
We appeal to a broad spectrum of consumers who are value-minded, aged 21 onwards, who love to express who they are and what is important to them through their homes.
Product Offering
Home textiles, decor, accessories, kitchen, dining, furniture and kids merchandise.