WHO WE ARE

We are passionate about making an active, sport and outdoor lifestyle accessible for all South Africans. Our competitive pricing makes sporting apparel and equipment accessible to and a good fit for the value focused customer.

WHAT WE OFFER

We cater for the mass market, value conscious, sport and outdoor enthusiast with a focus on middle- to upper-income customers of all ages.
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OUR CUSTOMER

Fitness, outdoor and team sports performance and lifestyle products and equipment. The assortment is built primarily on our recognised private label brands and complemented by specific key international brands and licensed products across categories.

OUR DIVISIONS

5 278 stores across 10 divisions